India’s sports startup ecosystem is witnessing rapid transformation. With increasing consumer interest, technological innovations, and strategic investments, startups in the sports sector are emerging as key growth drivers. From grassroots development to professional sports technology, investors are increasingly recognizing the potential of this dynamic market.

Surge in Venture Capital and Private Equity Funding

Venture capital (VC) and private equity (PE) investors are showing growing interest in Indian sports startups. Funds focusing on sports technology, fitness, and esports have seen substantial inflows in recent years. For instance, Centre Court Capital launched a ₹3.5 billion (~$42 million) fund to invest in sports and gaming startups, backed by prominent investors like JSW Group and Azim Premji’s wealth fund. This surge in funding highlights confidence in India’s potential as a global sports innovation hub.

Celebrity-Backed Ventures Driving Growth

Athletes are no longer limited to endorsements; many are actively investing in sports startups. Virat Kohli, for example, chose to invest in Agilitas, an Indian sportswear startup, instead of renewing a ₹300 crore deal with Puma. Celebrity-backed ventures bring credibility, brand value, and visibility, helping startups expand faster and attract additional investors.

Government Initiatives and Policy Support

Government programs such as Khelo India and the Draft National Sports Policy 2024 are supporting grassroots talent and infrastructure development. These initiatives create an ecosystem conducive for startups to grow by offering policy support, funding opportunities, and access to sports facilities. Combined with private investments, government backing strengthens the sports startup ecosystem.

4. Growth of Sports Technology and Gaming

The convergence of sports and technology is a major growth driver. Indian sports tech revenue reached INR 26,700 crore in FY24, with a projected CAGR of 13% by FY29. Startups in areas such as fantasy sports, esports, wearable fitness devices, and performance analytics are gaining traction, presenting lucrative opportunities for investors.

5. Market Expansion and Global Collaborations

Indian sports startups are increasingly expanding beyond domestic markets. Agilitas, for example, secured exclusive rights to distribute the Italian brand Lotto in India and Australia. Such global partnerships enhance brand recognition, increase revenue potential, and provide startups with international exposure.

Conclusion

The Indian sports startup ecosystem is poised for significant growth, fueled by venture funding, celebrity investments, government support, and technological innovations. For investors, entrepreneurs, and sports enthusiasts, these trends indicate a promising future with multiple opportunities to engage, innovate, and scale in India’s evolving sports industry.